Beerbelt Korea to Unveil Volfas Engelman Beer Lineup at KIBEX 2024... "A Diverse Lineup Enhanced with 170 Years of Tradition, Creativity, and Fun!"

Beerbelt Korea (CEO Son Yeon-sik) announced its participation in the Korea International Beer Expo (KIBEX) 2024', which will take place at COEX in Seoul from April 11th to 13th for three days.

Beerbelt Korea aims to introduce the beers of the Beer Belt, referring to the beer powerhouse region in Europe, to Korea. Since 2012, the company has been actively engaged in the import business, operating based on a large-scale supply network system called VIN de VIN. It has demonstrated its ability to source selective products and has been steadily growing by rebranding and marketing strategies targeting consumer needs.

At this exhibition, Beerbelt Korea plans to introduce Lithuania's Volfas Engelman brand, which combines 170 years of tradition with brewery creativity, under the brand motto "Make Beer, Make Moments!" They will showcase the diverse lineup and packaging of Volfas Engelman, introducing a new perception that beer can provide a rich taste and atmosphere, not only with whiskey and wine but also with beer.

Volfas Engelman's brewery creativity has added trendiness to Lithuania's deep-rooted beer tradition. The beer features a 'Gold Cover' on the top and the traditional European 1 pint size of '568ml'. Beerbelt Korea, the official importer, is rebranding such products to allow Korean consumers to enjoy these features. After receiving the Korea Prestige Brand Awards for two consecutive years in 2023 and 2024, Beerbelt Korea continues its marketing activities, enabling consumers to enjoy a beer brand that suits the Korean market.

Volfas Engelman offers a diverse range of 11 types of beers, including alcoholic and non-alcoholic products. At this exhibition, Beerbelt will focus on showcasing the 'Volfas Engelman Historic Unfiltered Lager,' newly released in 2023. The 'Unfiltered' beer's brewing method retains the yeast, and with a reverse can design that showcases creativity and fun, they expect to capture visitors' attention.

Beerbelt Korea stated, "Achieving a remarkable 7,700% growth over the past decade with appropriate brand marketing strategies and an increase in market share in the Korean consumer market, we won the Korea Prestige Brand Awards for two consecutive years in 2023 and 2024." We expressed their ambition, saying, "Through this, we were able to reaffirm the brand value of Volfas Engelman. We aim to establish ourselves as a brand that can thrive with the social values pursued and led by the MZ generation."

KIBEX 2024 is a comprehensive event covering this year's beer trends and the brewing industry. This exhibition, which provides a crossroads of industry trends and global networking opportunities, offers a valuable platform for stakeholders in the beverage industry. Taking place simultaneously, DRINK SEOUL provides a convenient option to explore various beverage industries, including premium traditional liquors, wines, distilled spirits, and non-alcoholic beverages, all in one place. KIBA (Korea International Beer Award) and KIBCON (Korea International Beer Conference) will also be held during the exhibition. Additionally, side events such as new product showcases, wine & traditional liquor seminars, and 1:1 business matching programs are arranged.