Palpal Yangjojang Presents ‘Palpal Makgeolli’ at Drink Seoul 2025: “Bright Acidity and Clean Finish to Please the Palate”

Palpal Makgeolli | Photo by AVING News

Palpal Yangjojang participated in Drink Seoul 2025, held from April 10 to 12 at COEX in Seoul.

Founded by a team of four young brewers, Palpal Yangjojang is based in Gimpo and was established on the belief that “good ingredients make good products.” The brewery supplies around 200 retailers across Korea and offers online sales through its local specialty liquor license. Recognized for its product quality, Palpal Yangjojang has also launched ODM collaborations with various corporate clients.

The featured product at this year’s event was Palpal Makgeolli, known for its pleasant acidity and clean finish that stimulates the appetite. It pairs well with food and is designed to be an approachable makgeolli for all types of consumers.

Another highlight was Hard Potion, an undiluted rice wine from top-grade Gimpo Chucheong (Akibare) rice. It delivers an elegant sweetness and bold flavor. Hard Potion DRY offers a bold kick and dry finish reminiscent of distilled Takju and is aimed at alcohol connoisseurs.

Palpal Yangjojang booth at Drink Seoul 2025 | Photo by AVING News

Hard Potion and Hard Potion DRY on display | Photo by AVING News

(From left) Palpal Makgeolli, Hard Potion, and Hard Potion DRY | Photo by AVING News

Makgeollis stored in a refrigerated display for on-site sales at PalPal Yangjojang booth | Photo by AVING News

Drink Seoul 2025 features a broader range of beverages, including spirits, traditional liquors, wines, meads, and sakes. Korean distillers and spirit makers will present diverse lineups reflecting conventional and modern brewing techniques. In particular, participation from meaderies is set to expand. The newly added sake section will host eight importers showcasing over 90 brands.

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