Q. How do I apply to exhibit?
Submit the application form under 'Apply to Exhibit' in the top menu and you will receive a confirmation email. The secretariat reviews your application within 2–3 business days. Once your participation is confirmed, we send a confirmation email and the participation fee invoice by email.
Q. What booth types are available and how much do they cost?
Booths are Raw Space (3m × 3m, minimum 2 booths) KRW 2,500,000, Shell Scheme 3m × 2m KRW 2,600,000, Shell Scheme 3m × 3m KRW 3,000,000 and Wooden Booth (3m × 3m) KRW 3,400,000, VAT excluded. A company may apply for up to 6 booths. The latest rates are shown on the application page.
Q. What is the difference between a shell scheme booth and raw space?
Shell Scheme booths include an octanorm system structure, punch carpet, fascia name board, basic lighting, info desk, chair and 1kW basic power, in 3m × 2m and 3m × 3m sizes. The Wooden Booth is a 3m × 3m carpentry-built booth with punch carpet, fascia name board, basic lighting, info desk, chair and 1kW basic power. Raw Space provides 3m × 3m floor space only (minimum 2 booths); structures and furniture must be built by a COEX-registered contractor (self-build not permitted).
Q. When is the application deadline?
Applications are accepted until March 31, 2027, and may close early once booths are sold out. Early-bird and returning-exhibitor discounts do not apply to DRINK SEOUL applications.
Q. What documents must be submitted after participation is confirmed?
After confirmation, open 'Exhibitor Services' in the menu and look up your application with your business registration number and the email you entered to open the document checklist. Basic Information & Promotional Materials, Exhibitor Badge Application and Fascia Sign / Directory Name Application are required for all booths; raw space must also submit the Utilities & Facilities Application and the Utilities Installation Location Drawing. Submission deadlines are shown on the documents screen.
Q. How do I apply for utilities such as electricity and water supply?
After confirmation, use the 'Utilities & Facilities Application' in the document checklist to request electricity, telephone lines, water supply and drainage, compressed air and dedicated internet lines in the quantities you need. Fees are invoiced separately from the participation fee. Shell Scheme and Wooden booths apply only when needed; raw space must submit it.
Q. When and how do I pay the participation fee?
Transfer the amount to the bank account on the invoice sent by email (Industrial Bank of Korea (IBK), account holder: GMEG Co., Ltd.), using your company name as the remitter name. The deposit (50% of the total) is due within 7 days of the invoice date; the balance and facility fees are due by the deadline notified by the secretariat. Unpaid fees may result in cancellation of your booth allocation.
Q. Who do I contact with questions about exhibiting?
Contact the secretariat at +82 70-7700-1355 or +82 70-5046-4581, or email koreabeerexpo@gmail.com.